connecting the dots
(in my Cayce Pollard Units)
to spot the patterns
cultural intelligence & strategy 〰️ trends analysis & reporting 〰️ brand strategy & positioning 〰️ creative strategy 〰️ design research 〰️ audience deep dives, segments & personas 〰️ competitive & category audits 〰️ packaging analysis
My research includes & informs
I also do research approach consultations & methodology masterclasses!
-
I'm a cultural detective: analyzing the visual and verbal signs and symbols in everything –– media and pop culture, advertising, branding, packaging, you name it –– to unpack their deeper meaning in culture (what consumers can’t tell you themselves).
-
“The Future Of…”
Spotting patterns and connecting dots in emerging behavior, needs, desires, culture, products, design, etc. to help my clients think about what’s important in what’s next.
I’ll tell you about it long before mainstream culture picks it up. -
always getting out and about:
retail safaris & expeditions
visiting museums & exhibits
flipping through zines
attending events
hanging out in third spaces
-
interviews & groups
diary studies / digital ethno
observation
online discussion boards
projective techniques
"homework" & artifacts
-
end to end:
questionnaire design & writing
programming
field management
(advanced) analysis
story-driven reporting
My way of working is why clients hire me
food & bev (cpg, restaurants, dining & drinking culture) 〰️ beauty 〰️ personal care 〰️ wellness
And I also work in:
jewelry & fashion 〰️ fitness & sportswear 〰️ entertainment, fandom & pop culture 〰️ youth culture 〰️ consumer tech 〰️ dating & relationships 〰️ the creator economy 〰️ travel & placemaking 〰️ & more
My specialties are
Agency & brand clients include
(brand clients are both direct & through agency contracts)