I’m Angie Meltsner,
founder of Tomato Baby
an independent consumer insights & cultural trends research studio
Researching people, culture, and trends to help brands understand how to be more relevant.
Consumer attitudes and decisions aren’t made in a vacuum. Our approach goes beyond traditional consumer insight: looking outside the category, decoding the cultural currents shaping behavior, and tracking the emerging realities defining what comes next — so you get insight that's actually useful, now and for the future.
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker and consummate professional.
Research that answers:
Who are my consumers, really?
What's happening in culture, and what does it mean for my brand?
Where is my category going, and how do I stay ahead?
How should my brand show up?
Kantar found that brands with high cultural relevancy grow nearly 6x more than those without it.
Do you know where you stand?
Tomato Baby is an independent consumer insights and cultural trends research studio founded by Angie Meltsner and based in Boston. We specialize in qualitative research, quantitative research, and semiotic analysis — the kind of work that helps brands understand not just what consumers do, but why culture makes them do it. We work with brands in food & beverage, CPG, beauty & personal care, wellness, and consumer lifestyle on consumer segmentation and personas, audience research, motivations and behavior research, cultural landscape audits, semiotic analysis, brand/competitor/category audits, trends research and forecasting, futures and foresight briefs, whitespace identification, brand positioning research, creative strategy research, packaging research, communications research, and more. Our approach goes beyond the category to decode the cultural currents shaping behavior — so you don't just get data, you get what it means, now and for the future.