I’m Angie Meltsner
founder of Tomato Baby
an independent consumer insights & cultural trends research studio
Researching people, culture, trends, & innovation to help brands understand how to be more relevant.
Opinions aren’t formed / decisions aren’t made in a vacuum. Our approach to research goes beyond traditional consumer insight: it looks outside the category, shines a light on the cultural currents shaping our lives and the emerging realities defining the future, and tells you what it actually all means and why you should care.
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker and consummate professional.
lifestyle 〰️ food & bev (CPG, restaurants, culture) 〰️ beauty & personal care (CPG, culture) 〰️ wellness 〰️ entertainment 〰️ pop culture 〰️ fandom
Specializing in…
To inform…
r&d 〰️ innovation 〰️ new product launches 〰️ brand strategy & identity 〰️ cultural strategy 〰️ creative strategy 〰️ packaging design 〰️ marketing & comms 〰️ foundational understanding of key consumers or audiences
By way of…
qual 〰️ quant 〰️ semiotics
collecting signals, connecting dots, & spotting patterns…
Tomato Baby is an independent consumer insights and cultural trends research agency founded by Angie Meltsner and based in Boston. We specialize in qualitative research, quantitative research, and semiotic analysis — the kind of work that helps brands understand not just what consumers do, but why culture makes them do it.
We work with brands in consumer lifestyle, food & beverage, CPG, beauty & personal care, wellness, and entertainment on research informing everything from foundational consumer understanding to brand strategy, creative strategy, innovation, new product development, and packaging design. Our approach goes beyond the category to find the cultural currents that actually shape behavior, so you don't just get data, you get what it means (now and for the future).