I’m Angie Meltsner
aka Tomato Baby
I research culture, trends, and innovation to help brands understand how to be more relevant.
People don’t form opinions or make decisions in a vacuum. My work goes beyond traditional consumer insight: it looks both within and outside the category to shine a light on the cultural currents which shape our lives and the emerging realities that define the future…
and tells you why you should care.
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker and consummate professional.
food & bev (CPG, restaurants, culture) 〰️ beauty & personal care (CPG, culture) 〰️ wellness 〰️ entertainment 〰️ pop culture 〰️ fandom 〰️ lifestyle
I specialize in…
r&d 〰️ innovation 〰️ new product launches 〰️ brand strategy & identity 〰️ cultural strategy 〰️ creative strategy 〰️ packaging design 〰️ marketing & comms 〰️ foundational understanding of key consumers or audiences
My research informs…
By way of…
qual 〰️ quant 〰️ semiotics
collecting signals & spotting patterns…
