unearthing juicy insights to help companies better understand and connect with the people they care about

the words I'm Angie

researcher, strategist, & storyteller at the helm of
Tomato Baby

I research culture and trends so brands can be more relevant to their consumers.

Whether exploring the edges or musing on the mainstream, I’m obsessed with decoding human behavior, desires, and the cultural forces that shape us.

I was once described as “quietly radical” which will be going on my tombstone 🪦

I'd love to hire Angie again, and highly recommend her for anyone looking to go deeper into the mindset of their customers.

– brand COO

Angie is incredible to work with: smart, efficient, collaborative and determined.

– brand associate creative director

Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient through the research process, and her reports are clear, visually cohesive, and strategic.

– agency director of strategy

What an exceptional experience working with Angie – I can’t recommend enough!

– agency strategy lead