unearthing juicy insights to help companies better understand and connect with the people they care about

the words I'm Angie

researcher, strategist & storyteller at the helm of Tomato Baby

I research culture, trends, consumers, and design to help brands understand how they can be more relevant.

I was once described as “quietly radical” which will be going on my tombstone 🪦

I'd love to hire Angie again, and highly recommend her for anyone looking to go deeper into the mindset of their customers.

– brand COO

Angie is incredible to work with: smart, efficient, collaborative and determined.

– brand associate creative director

Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient through the research process, and her reports are clear, visually cohesive, and strategic.

– agency director of strategy

What an exceptional experience working with Angie – I can’t recommend enough!

– agency strategy lead